The London Games 2012
The Games take place during 2012 in London
The Olympic Flame arrives in the UK on 18 May 2012 after being lit in Greece. The flame represents peace, unity and friendship. In the UK the Flame will be carried by 8,000 inspirational Torchbearers during the Olympic Torch Relay.
2012 – Summer Olympics The Games will take place between 27 July 2012 and 12 August 2012
2012 – Summer Paralympic Games The fourteenth Paralympics and will take place between 29 August 2012 and 9 September 2012 at the Summer Olympics venues in London
Brighton & Hove 2012 Inspired Business Events
23 February 2012
LOCOG representatives – The huge organising body behind the Olympic Games – will be explaining how Brighton, Hove and Sussex businesses can take every opportunity to market their products and services during this important Olympic year. Just one of a series of FREE presentations being provided 23 February 2012 at The Holiday Inn Brighton Seafront from 11am. Read more > Brighton & Hove Business Days
TOPICS INCLUDE
The ‘Greats’
The ‘GREATs’ campaign was released during September 2011 showing off what’s great about Britain – a series of posters highlighting creativity to heritage, music to shopping and more. The hope that the Olympics and Queen Elizabeth’s Diamond Jubilee later this year, to mark 60 years of her reign, will boost tourism, attracting an additional four million visitors, aided by a further billion pounds of free publicity.
The Local Leaders Campaign
The Intellectual Property Office - will also be providing further up-to-the-minute presentations especially for the digital community and information about London 2012. The Intellectual Property Office
2012 Business event callendar
23 February 2012 Brighton & Hove Business Day – Holiday Inn Brighton 11am -4pm
22 March 2012 Brighton & Hove Business Day – Holiday Inn Brighton 11am -4pm
6 April / 9 April Easter Break
26 April 2012 Brighton & Hove Business Day – Holiday Inn Brighton 11am -4pm
7 May 2012 Early May Day Bank Holiday
18 May 2012 The Torch Relay begins
4 June 2012 Spring Bank Holiday
5 June 2012 The Queens Diamond Jubilee & start of the European Football Championships in Warsaw
11 June England’s matches in the European Football Championships
15 June England’s matches in the European Football Championships
19 June England’s matches in the European Football Championships
21 June Opening of the London 2012 festival
25 June Wimbledon Tennis Championships
16 July 2012 Torch Relay arrives from Portsmouth to ceremony at Hove Lawns, Hove.
17 July 2012 Torch Relay leaves Brighton from The Royal Pavilion to Hastings.
27 July 2012 Opening Ceremony
12 August 2012 Closing ceremony
24 August 2012 Paralympic torch relay
27 August 2012 Light a Lantern festival
5 – 8 September 2012 Para Cycling at Brands Hatch - Paralympics closing ceremony
The Organisation behind The Londons Games 2012
People refer to LOCOG which stands for The London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) who are the body behind the huge organising of The Games 2012 in London.
The London Games 2012 Tender for Business Contracts still available
CompeteFor is a free service that enables businesses to compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations, such as Transport for London (TfL), Crossrail and the Metropolitan Police.
With a particular focus on supply chain opportunities, CompeteFor acts as a brokerage service, matching buyers with potential suppliers. It also facilitates access to focused business support, through the national Business Link network, helping to boost the long–term competitiveness of your business.
Registering on CompeteFor will bring you closer to accessing new business opportunities relevant to your sector. This service is delivered through a partnership between public and private sector organisations, working closely with The London Organising Committee of the Olympic and Paralympic Games (LOCOG), and the Olympic Delivery Authority (ODA) and other public sector organisations.
Read more > Compete For website
Read More > Business Link have a contracts finder service and advice
Read More > Public Tenders website
Read More > here’s still time to join the race
The London Games 2012 App
Manchester-based Apadmi has developed a new tourism app for Visit Britain. Developed exclusively for Samsung smartphones, the app has been developed to promote Britain as a compelling destination for tourism before, during and after the London 2012 Olympic and Paralympic Games. Samsung’s role is worldwide wireless communications partner of the 2012 Olympic Games.
The London Games 2012 UK Torch Relay
The Olympic Relay Torch team will be travelling the length and breadth of the UK starting 19 May until 27 July when it arrives in the London Olympic Stadium having passed through more than 8000 torchbearers.
The Olympic Torch Relay will be a defining moment for the region signalling the start of its final 70 day journey to the Olympic Stadium for the lighting of the cauldron at the Opening Ceremony on 27 July 2012. Arriving in the UK on 18 May 2012, leaving Lands End and making its way all around the UK. The Olympic Flame will -
- be within about an hour’s journey of 95% of the population
- visit every nation and region of the UK, including islands
- travel for 70 days, 63 of which around the UK, the final 7 in London
- travel for approximately 12 hours a day covering an estimated 8,000 miles
- be carried across the UK by 8,000 Torchbearers, 90% of which will be members of the general public, nominated via a programme run by LOCOG and three sponsors – Coca Cola, Lloyds TSB and Samsung
Read more about the route and towns, cities and villages its passing through
Torch Relay Route – Passes through Sussex 16 / 17 / 18 July 2012 The Olympic Relay Torch team will be in Sussex during July 2012. There are ‘overnight’ stays of the Torch as it makes it way to London through the UK and dedicated events organised celebrating.
16 July 2012 Torch Relay arrives from Portsmouth to ceremony at Hove Lawns, Hove.
17 July 2012 Torch Relay leaves Brighton from The Royal Pavilion to Hastings.
Read more about the route and towns, cities and villages its passing through
Read more > BBC News – Torch Relay around the UK
The London Games 2012 Job Opportunities
With millions of visitors descending into London, thousands of employers will need to boost their workforce to accommodate the additional services required. A conservative estimate that over 100,000 jobs will be generated in London.
Adecco is the official jobs agency – recruitment provider for a range of positions for the Olympic and Paralympic Games.
jobsforthegames.co.uk is a dedicated website will feature a vast array of jobs. Opportunities will range from catering, cleaning, security and administrative support to media, hospitality, tourism, sport, leisure and customer services. Some professional and technical posts will also be available.
Jobs seekers are required to pre-register now in order to have the best chance of securing employment. The first appointments will appear during March 2012. Jobs for The Games is the destination for finding jobs created for and by the London Olympics 2012, and is the only London Games 2012 job site approved by LOCOG.
By the opening of the Games, the London 2012 Olympics will have around 6,000 paid staff, up to 70,000 volunteers and around 100,000 paid contractors. Tens of thousands of contractor opportunities and around 4,000 positions with LOCOG will be available over the next six months.
A large percentage of the posts will be short-term opportunities lasting from April 2012 to the closing of the Games. London 2012 Ceremonies Ltd will also have around 350 posts available.
There will be many opportunities for students. The Summer Jobs of a Lifetime website, run by London 2012′s official recruitment services provider Adecco, will be an important recruitment channel for contractors and allows students to register their interest in working for the Games. Sponsors, suppliers and other businesses seeking additional staff also provide a wide variety of job opportunities.
Read more > Jobs for the Game co. uk. Read more > Get-Involved – Jobs
The London Games 2012 Intellectual Property
According to a survey in 2001, the Olympic Rings are the most recognised symbol in the world with unaided brand awareness of 93%*.
It is unsurprising that businesses clamour to associate themselves with the Olympic brand. Add into the mix an estimated global audience for the Olympic Games of 3.9 billion viewers in 220 countries it seems like a marketing opportunity too good to miss.
The International Olympic Committee (IOC) is very aware of the value of their rights. With a significant proportion of the cost of putting on the show being met by sponsorship, the IOC and their national representatives, the London Organising Committee of the Games and Paralympic Games (LOCOG) vigorously defend their intellectual property against unauthorised use. In the UK, the London Olympic and Paralympic Games Act 2006 (The London Olympics Act) lays down much of the law to prevent the unauthorised commercial exploitation of these valuable rights.
Read more > excerpt by By Malcolm Davies, Partner, Berry Davies LLP
What are the protected Games’ Marks?
All of the official names, phrases, trade marks, logos and designs related to the 2012 Games and the Olympic and Paralympic Movements (collectively referred to as the ‘Games’ Marks’) are protected by law in a variety of ways.
The following are some of the current items that make up the Games’ Marks:
- The Olympic Symbol
- The Paralympic Symbol
- The London 2012 Olympic and Paralympic Emblems
- The London 2012 mascots
- The word ‘London 2012′
- The words ‘Olympic’, ‘Olympiad’, ‘Olympian’ (and their plurals and words very similar to them – eg ‘Olympix’
- The words ‘Paralympic’, ‘Paralympiad’, ‘Paralympian’ and their plurals and words very similar to them – eg ‘Paralympix’
- The Olympic Motto: ‘Citius Altius Fortius’ / ‘Faster Higher Stronger’
- The Paralympic Motto: ‘Spirit in Motion’
- The Team GB logo
- The ParalympicsGB logo
- The British Olympic Association logo
- The British Paralympic Association logo
- london2012.com (and various derivatives)
- The London 2012 sports pictograms
Read more > frequently asked questions about the use of the Brand
Planning your business over The London Games 2012 period
More than 50% of UK Businesses are confident that they are on track to share in the estimated 2bn from The London Games 2012 windfall. Figures reported from Visit Britain (October 2011) are suggesting that visitors in the UK, next summer, will be contributing additional £2bn to the UK’s travel, hospitality and leisure industries. Additionally, a recent survey from Deloitte, suggest that 55% of businesses in those sectors have made necessary preparations.
However, in a recent national survey carried out, most firms have not considered the implications of national travel into London, staff working in London, or that staff will be taking holiday leave to attend the Games during the Olympic Games period of events.
Just 11% of businesses had planned, 33% were about to review the situation and make arrangements such as flexible working from home, re-planning staff travel as well as travelling across London, managing planned leaves, and flexible working hours, during Olympic Games peak times and events.
Update December 2011
New recent national surveys carried out show that most firms have not considered the implications of national travel into London, staff working in London, or that staff will be taking holiday leave to attend the Games during the Olympic Games period or advice has been issued about the need to prepare for disruption during the Games 2012.
The latest survey suggests that still a low percentage of firms have planned in-house IT solutions allowing remote or flexible working opportunities. Read more > Randstad
The London Games 2012 Sports Featured
The London Games 2012 offer 26 different sporting activities
LOCOG Publish Accounts 2010/2011
The London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) published its 2010-11 financial report and accounts ‘all around the rings’
Read more > full Reports and Accounts
Third Olympic Games hosted in London
London Hosted Olympics – History
1908 Summer Olympics held in London
1944 Cancelled due to World War Two and hosted 1948
1948 Second occasion Olympics held in London
2000 – Bid was shown to the government for the 2012 Games by The British Olympic Association
2005 – The London 2012 Olympic bid was announced as the winner of the bidding process on 6 July 2005
2012 – Summer Olympics The Games will take place between 27 July 2012 and 12 August 2012
2012 – Summer Paralympic Games The fourteenth Paralympics and will take place between 29 August 2012 and 9 September 2012 at the Summer Olympics venues in London
London is the only city in the world to have achieved this distinction.
Assessibility Access
Up to a million disabled visitors are expected in London in 2012 for the Olympic and Paralympic Games.
Disabled consumers are an often-overlooked market worth £40-£80 billion annually, according to a recent report 2012 Legacy for Disabled People: Inclusive and Accessible Business, jointly commissioned by the Business Department and the Office for Disability Issues.
For an average business, disabled customers may account for up to 20 per cent of their customers, but yet 32 per cent of disabled people have difficulty getting goods and services they want to use.
This means small companies could be losing one in five of their customers, it’s claimed. Read the full report on the Department for Business, Innovation and Skills web site. It is hoped this report encourages businesses to act on becoming more inclusive of and accessible to disabled customers.
Commission publishes sustainability review of London 2012 merchandise
The Commission for a Sustainable London 2012 examines the work done by LOCOG to implement sustainable policies in line with the overall commitment to host the most sustainable Games ever held. The Commission believe that LOCOG has been successful in changing the behaviour of the industry, but needs to seize the opportunity to change the behaviour of the consumer. They recognized that labour standards are an issue for the merchandise industry, and welcomed LOCOG’s efforts to address this. LOCOG’s sustainable merchandising efforts are, to date, the best the Olympics and Paralympics have ever seen. Download the review
The London Games 2012 Street Advertising and Trading
There will be restrictions placed prior to The London Games for various street trading activities, including Torch Relay activities. Regulations will be imposed for a short period of time before The Games, during and after.
Retail businesses can support the Games by stocking official ‘London 2012′ merchandise. If interested contact Retail Enquiries at retailerenquiries@london2012.com
The London Games 2012 Dedicated Retail Outlets
In addition to the online store at London 2012 The Games have opened 9 retail outlets as at 1 November 2011 in and around London including Heathrow Airport London Terminals 5 and 3 , 2012 shops are also located in, London Stansted Airport, St Pancras International, Paddington Station, Canary Wharf John Lewis Oxford Street Westfield Stratford City.
With a diverse range of products on offer, visitors can take home their own piece of the historic London 2012 Games when shopping in central London or when travlling through the Airports. The wide selection of products available include adidas clothing, homeware items, mascot toys and official Games collectable items.
In addition to the London 2012 shops across the capital, a dedicated Team GB and ParalympicsGB shop opened in Westfield Stratford City during September, while the online shop is continuing to prove popular.
Merchandise for London 2012 is expected to raise over £80 million towards the cost of funding the Games.
Visit the London 2012 online shop
Find out about the London 2012 shops
Official London 2012product ranges have also been developed by adidas (Official Sportswear Partner) and Next Official Clothing and Homeware Supplier).
Read more > more information about retail outlets
The London Games 2012 Reports
The London Games 2012 Business Continuity Advice
Ahead of The London Games 2012, companies based in and around London, have been offered new business continuity guidance with Home working and staffing - Security - Energy supplies - Potential travel disruption particularly identified.
The new document, targeted at smaller businesses, outlines some of the potential continuity firms may need to manage ahead of The Games.
The Civil Contingencies Secretariat, the London 2012 Organising Committee, the Olympic Delivery Authority and the Greater London Authority are among organisations which have supported the launch of the guidance.
Businesses should focus on
> Aspects of business activities that are critical and assess how The Games may disrupt them
> Determine a strategy for dealing with this disruption so that your business can continue to deliver key services and products, taking into consideration people, premises, technology, supplies and stakeholders
> Write a business continuity plan to implement this strategy
> Test and review plans plans before The Games
> Inform and implement at all levels within the organisation
Click here > for more information
The London Stadiums
Click here > The London 2012 Organising Committee (LOCOG) released photography of the new stadiums across London – December 2011
The London Festival
Creative industries are represented across a number of London venues during the summer highlighting Britain’s great range of cultural aspects.
Fashion connecting with art celebrating London 2012. Venue to be confirmed being staged. 21 June – 9 September London 2012 Festival
The V&A Musueum staging British Design 1948 – 2012 31 March until mid August V&A Museum
London Short term House Rentals
