A protype is currently on show at the V&A London Museum in the stunning Heatherwick ‘Extraordinary Design’ exhibition until the end of the month.
London 2012
The Olympic cauldron will be dismantled after the London 2012 closing ceremony of the Paralymic Games and each of the 204 copper “petals” that make it work will be given to the competing nations to take home.
Up to 800 athletes travelled through London 10 September 2012, to celebrate the achievements of British Olympians and Paralympians and more than 1 million people turned out to cheer them on.
A total of 21 floats carried the athletes along the route, with medal winners spread out along the parade. Organised by the London Mayor, the British Olympic Association and the British Paralympic Association.
The route will included setting off from Mansion House in the City of London, passing St Paul’s Cathedral and into Trafalgar Square – where fans were able to follow the whole parade on a big screen.
The ticketed only enclosures at The Mall to Buckingham Palace were reserved for Olympic organisers, support teams for the athletes and a selection of children from London schools.
Keep London Moving
The London 2012 Games are the first Olympics and Paralympics where visitors have been encouraged to travel to the Games events solely by public transport. Keep London Moving – You can download all the posters at http://ht.ly/dD9d2 @GAOTG Read More > Get Ahead of The Games
London 2012 Legacy
Opening in 2013 covering 25 sports – the public will be able to get inspired, energised and follow in the footsteps of world champions in the Queen Elizabeth Olympic Park.
See video the Queen Elizabeth Olympic Park
Royal Mail issue Special London 2012 stamps
Olympians have had special Royal Mail stamps produced in mark of winning gold medals, as well as special gold painted mail boxes in their home towns in honour of their achievements.
The paralympians will be having a series of six stamps issued after the closing of the Games. ParalympicsGB had won 42 gold medals over 10 days, in Bejiing including nine in one day, and deemed an “impossible” task to create individual stamps for each of the gold medallists.
In addition to the six post-Games specials, each ParalympicGB gold medal winner will have a post box in their home town painted gold while Royal Mail has set up a £200,000 prize fund to be divided equally between all gold medallists.
The Cultural Festival 2012
The Cultural Olympiad Events still continue across Britain – The UK’s most prestigious fashion, music, films, books, theatre collaborations with leading visual artists and specially commissioned one-off works of art. Visit them all between 21 June to 9 September 2012 at selected venues across the UK. Read more > London 2012 Brochure
Sustainable London 2012
The world’s first truly sustainable Olympic and Paralympic Games, London 2012 leaving a legacy far beyond the departure of the Olympic Flame. Kevin Mcloud explains more. Watch the video about how sustainability and the Olympic Park
The Paralympic Torch Relay
24 – 29 August 2012 Paralympic torch relay
29 – 9 September Paralympics closing ceremony
The 24-hour Relay 28/29 August 2012 sees the Paralympic Flame carried 87 miles by 580 inspirational Torchbearers, working in teams of five, from Stoke Mandeville in Buckinghamshire to London.
The Flame will travel through communities in Buckinghamshire and Hertfordshire before visiting a number of iconic London landmarks, including Piccadilly Circus, Westminster Abbey, Downing Street and Trafalgar Square.
It will also cross the River Thames over some of London’s most famous bridges including Lambeth Bridge, Waterloo Bridge and Tower Bridge, which will have a spectacular Agitos on display. View more > map of the Paralympic Torch Relay route
London 2012
24 – 29 August 2012 Paralympic torch relay
29 – 9 September Paralympics
The 24-hour Relay sees the Paralympic Flame carried 87 miles by 580 inspirational Torchbearers, working in teams of five, from Stoke Mandeville in Buckinghamshire to London.
The Flame will travel through communities in Buckinghamshire and Hertfordshire before visiting a number of iconic London landmarks, including Piccadilly Circus, Westminster Abbey, Downing Street and Trafalgar Square.
It will also cross the River Thames over some of London’s most famous bridges including Lambeth Bridge, Waterloo Bridge and Tower Bridge, which will have a spectacular Agitos on display. View more > map of the Paralympic Torch Relay route
The picture above shows the Olympic cauldron’s 204 flaming copper petals rise and unite in one glorious crucible supported by slender stems. Designed by the Heatherwick Studio, also known locally for the Littlehampton Beach Cafe, Sussex, with an exhibition now on at V&A London Museum.
The Queen Elizabeth Olympic Park
Opening in 2013 covering 25 sports - the public will be able to get inspired, energised and follow in the footsteps of world champions in the Queen Elizabeth Olympic Park.
See video the Queen Elizabeth Olympic Park
London Wrapped Up
Fantastic stunning Olympic wrap banners have appeared around four of the department store group John Lewis celebrating the countdown to the Olympic Games 2012.
John Lewis stores in Stratford, Cardiff and Sheffield as well as its flagship on London’s Oxford Street have been given an Olympic makeover as part of a visual campaign set up by the retailer, which is the official department store provider for the upcoming sporting event.
Royal Mail issue London 2012 stamps
Team GB Gold Medal Winners Stamp Collection.
Explore the Olympic Park in 3D – full 360 panoramic interior shots of the sporting venues
2012 Olympic Event Calendar
18 May 2012 The Torch Relay begins around the UK
27 July 2012 Opening Ceremony
12 August 2012 Closing ceremony
24 August 2012 Paralympic torch relay
27 August 2012 Light a Lantern festival
5 – 8 September 2012 Para Cycling at Brands Hatch – Paralympics closing ceremony
Report indicates Chinese and Indians are more likely visitors to the London Games 2012
Games boost interest from abroad
Recent report* indicates that more middle class Indians and Chinese are likely to want to visit London 2012
The #GREAT2012 campaign has been helping to promote Britain in key overseas markets. There’s a need to build on that awareness with the Olympic legacy.
*Deloitte, the official professional services provider to London 2012 study found >
- 80% of respondents from China and India are more likely to want to visit Britain in light of the publicity surrounding the Games
- More than 60% say they would like to buy more British products
- 77% want to learn more about the UK as a whole
- 76% of respondents in China and India associate the Olympic Games with the UK, a higher proportion than consumers elsewhere in Europe or the US
Olympic Contracts won
Businesses across Sussex have won 97 contracts worth millions of pounds through the Games. The Brighton & Hove Business Show with LOCOG – The huge organising body behind the Games – provided presentations on two occassions at The Brighton & Hove Business Show, which resulted in directly, more than 2.5 million worth of business being awarded to those firms that applied through the Show presentations and tendering procedures.
Keep up with the news from London 2012
Bear Grylls carries the Olympic Flame on zip-wire during the Torch Relay leg through Newcastle upon Tyne. Picture by Gareth Fuller
The Local Leaders Campaign
If your business, whether large or small, wants to be part of 2012 festivities and your staff may be good at organising, then there’s options available through the London2012 Local Leaders campaign. Read more > London 2012 Local Leaders
The London Games 2012 UK Torch Relay
The Olympic Relay Torch team will be travelling the length and breadth of the UK starting 19 May until 27 July when it arrives in the London Olympic Stadium having passed through more than 8000 torchbearers.
The Olympic Torch Relay will be a defining moment for the region signalling the start of its final 70 day journey to the Olympic Stadium for the lighting of the cauldron at the Opening Ceremony on 27 July 2012. Arriving in the UK on 18 May 2012, leaving Lands End and making its way all around the UK. The Olympic Flame will -
- be within about an hour’s journey of 95% of the population
- visit every nation and region of the UK, including islands
- travel for 70 days, 63 of which around the UK, the final 7 in London
- travel for approximately 12 hours a day covering an estimated 8,000 miles
- be carried across the UK by 8,000 Torchbearers, 90% of which will be members of the general public, nominated via a programme run by LOCOG and three sponsors – Coca Cola, Lloyds TSB and Samsung
The Olympic Torch Relay Road Show In Sussex
The Olympic Torch Relay route crossed Sussex during 16 – 18 July 2012 with an evening’s ceremony at Hove 16 July 2012 and 17 July at Hastings and included the following villages and towns along its route > Rogate – Midhurst – Easebourne – Tillington – Petworth – Duncton – Chichester – North Bersted – South Bersted – Bognor Regis – Woodgate – Westergate – Arundel – Worthing – Lancing – West Blatchington – Hove and the morning of the 17 July the Torch Relay travels from Brighton Pavilion – Crawley – Copthorne – Felbridge – East Grinstead – Royal Tunbridge Wells – Crowborough – Lewes – Eastbourne – Pevensey Bay – Pevensey – Bexhill-on-Sea – St Leonards-on-Sea – Hastings – Rye
Businesses across Sussex have won 97 contracts, worth millions of pounds through the Olympic Games
The Brighton & Hove Business Show with LOCOG – The huge organising body behind the Games provided presentations during 2011 and 2012 at The Brighton & Hove Business Show, which resulted in directly, more than 2.5 million worth of business being awarded to those firms that applied through this medium.
A new, updated lighting system for the Tower of London is showcased. Giant Olympic Rings and the Paralympic Agitos, the swirling symbol of the Paralympics, will shine during the London 2012 Games. Picture by Simon Kennedy.
The Torch Relay route across Sussex
The London Games 2012 – The Olympic Relay Torch team was in Sussex during July 2012 – 16 July 2012 - Torch Relay arrived from Portsmouth to the ceremony held in Hove – 17 July 2012 Torch Relay left Brighton from The Royal Pavilion to Hastings. 18 July 2012 Torch Relay left Hastings into Kent . Read more > Torch Relay around the UK
The relay route > Rogate – Midhurst – Easebourne – Tillington – Petworth – Duncton – Chichester – North Bersted – South Bersted – Bognor Regis – Woodgate – Westergate – Arundel – Worthing – Lancing – West Blatchington – Hove – Brighton – Crawley – Copthorne – Felbridge – East Grinstead – Royal Tunbridge Wells – Crowborough – Lewes – Eastbourne – Pevensey Bay – Pevensey – Bexhill-on-Sea – St Leonards-on-Sea – Hastings – Rye
*Giant Olympic rings featured on this website were launched on to the River Thames to mark 150 days until the start of the London Games. Photo by Lewis Whyld.
The London Games 2012 Street Advertising and Trading Restrictions
There ae restrictions placed prior to The London Games for various street trading activities, including Torch Relay activities. Regulations will be imposed for a short period of time before The Games, during and after. Local councils will be ensuring restrictions are adhered to and publicised to retailers.
Sustainability at The Games
LOCOG, The London Games and Weymouth Olympic Sailing park are all using ISO 20121 -The International Standard for sustainable events.
BS ISO 20121 lays out a management system that helps improve the sustainability of events. It has been designed to help manage sustainability throughout the entire event management cycle.
BS ISO 20121 applies to all types and sizes of organizations involved in the design and delivery of events, and accommodates diverse geographical, cultural and social conditions – an updated version of BS ISO 8091. More information is available at www.BSIGroup.com
The London Games 2012 Job Opportunities
With millions of visitors descending into London, thousands of employers will need to boost their workforce to accommodate the additional services required. A conservative estimate that over 100,000 jobs is being generated in London.
Adecco is the official jobs agency – recruitment provider for a range of positions for the Olympic and Paralympic Games where there are still selected vacancies.
jobsforthegames.co.uk is the dedicated website featuring opportunities from catering, cleaning, security and administrative support to media, hospitality, tourism, sport, leisure and customer services.
By the opening of the Games, the London 2012 Olympics will have around 6,000 paid staff, up to 70,000 volunteers and around 100,000 paid contractors. Tens of thousands of contractor opportunities and around 4,000 positions with LOCOG.
Read more > Jobs for the Game co. uk.
The London Games 2012
26 Sports Featured
Read more > The London Games 2012 offer 26 different sporting activities
The London Games 2012 Intellectual Property Guidelines
According to a survey in 2001, the Olympic Rings are the most recognised symbol in the world with unaided brand awareness of 93%*.
It is unsurprising that businesses clamour to associate themselves with the Olympic brand. Add into the mix an estimated global audience for the Olympic Games of 3.9 billion viewers in 220 countries it seems like a marketing opportunity too good to miss.
The International Olympic Committee (IOC) is very aware of the value of their rights. With a significant proportion of the cost of putting on the show being met by sponsorship, the IOC and their national representatives, the London Organising Committee of the Games and Paralympic Games (LOCOG) vigorously defend their intellectual property against unauthorised use. In the UK, the London Olympic and Paralympic Games Act 2006 (The London Olympics Act) lays down much of the law to prevent the unauthorised commercial exploitation of these valuable rights. Read more > Excerpt by By Malcolm Davies, Partner, Berry Davies LLP
What are the protected Games’ Marks?
All of the official names, phrases, trade marks, logos and designs related to the 2012 Games and the Olympic and Paralympic Movements (collectively referred to as the ‘Games’ Marks’) are protected by law in a variety of ways.
The following are some of the current items that make up the Games’ Marks:
- The Olympic Symbol
- The Paralympic Symbol
- The London 2012 Olympic and Paralympic Emblems
- The London 2012 mascots
- The word ‘London 2012′
- The words ‘Olympic’, ‘Olympiad’, ‘Olympian’ (and their plurals and words very similar to them – eg ‘Olympix’
- The words ‘Paralympic’, ‘Paralympiad’, ‘Paralympian’ and their plurals and words very similar to them – eg ‘Paralympix’
- The Olympic Motto: ‘Citius Altius Fortius’ / ‘Faster Higher Stronger’
- The Paralympic Motto: ‘Spirit in Motion’
- The Team GB logo
- The ParalympicsGB logo
- The British Olympic Association logo
- The British Paralympic Association logo
- london2012.com (and various derivatives)
- The London 2012 sports pictograms Read more > Frequently asked questions about the use of the Brand
Third Olympic Games hosted in London
London Hosted Olympics – History
1908 Summer Olympics held in London
1944 Cancelled due to World War Two and hosted 1948
1948 Second occasion Olympics held in London
2000 – Bid was shown to the government for the 2012 Games by The British Olympic Association
2005 – The London 2012 Olympic bid was announced as the winner of the bidding process on 6 July 2005
2012 – Summer Olympics The Games will take place between 27 July 2012 and 12 August 2012
2012 – Summer Paralympic Games The fourteenth Paralympics and will take place between 29 August 2012 and 9 September 2012 at the Summer Olympics venues in London
London is the only city in the world to have achieved this distinction.
Assessibility Access
Up to a million disabled visitors are expected in London in 2012 for the Olympic and Paralympic Games.
Disabled consumers are an often-overlooked market worth £40-£80 billion annually, according to a recent report 2012 Legacy for Disabled People: Inclusive and Accessible Business, jointly commissioned by the Business Department and the Office for Disability Issues.
For an average business, disabled customers may account for up to 20 per cent of their customers, but yet 32 per cent of disabled people have difficulty getting goods and services they want to use.
This means small companies could be losing one in five of their customers, it’s claimed. Read the full report on the Department for Business, Innovation and Skills web site. It is hoped this report encourages businesses to act on becoming more inclusive of and accessible to disabled customers.
The London Games 2012 Reports
The London Stadiums
Picture Shows the Olympic Park East London
The London Festival
The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements.
Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people.It’s been running since 2008, and 16 million people have taken part so far. There are still plenty of opportunities to be a part.
The London Games 2012 Tenders
CompeteFor is a free service that enables businesses to compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations, such as Transport for London (TfL), Crossrail and the Metropolitan Police.
With a particular focus on supply chain opportunities, CompeteFor acts as a brokerage service, matching buyers with potential suppliers. It also facilitates access to focused business support, through the national Business Link network, helping to boost the long–term competitiveness of your business.
Registering on CompeteFor will bring you closer to accessing new business opportunities relevant to your sector. This service is delivered through a partnership between public and private sector organisations, working closely with The London Organising Committee of the Olympic and Paralympic Games (LOCOG), and the Olympic Delivery Authority (ODA) and other public sector organisations.
Read more > Compete For website
Read more > Business Link have a contracts finder service and advice
Read more > Public Tenders website
